Gentle cleanser for colour-treated hair that increases colour longevity and reduces tonal change.
Joico Color Endure Shampoo protects hair colour vibrancy up to 33% longer than a leading professional shampoo, and maintains over 88% of red hair colour between colour services.
This exceptionally gentle daily shampoo will preserve over 86% of your hair colour after 18 washes, while adding strength, manageability, softness and shine.
Apply Joico Color Endure Shampoo to wet hair. Lather. Rinse. Repeat if necessary.
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