Deciem are a humble and happy umbrella of good beauty brands. They were founded on the principle of doing everything others don't do and we are changing the world of beauty based on this principle. Trading in 2013. Now they own and operate more than 10 brands in the beauty world. Some of these brands have already become leaders in their focused categories while some are still waiting impatiently to be born. They started with 1 product in 1 market and now have a growing portfolio of more than 50 products in more than 15 markets.
Everything Deciem do is of exceptional quality. Today, quality is no longer defined by merely price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful and being sensibly priced, even to the wealthy. They choose to serve the educated, the curious and the intelligent who appreciate their dedication to this very genuine definition of quality.