When Nioxin was founded in 1987, women were going to the hairdressers once a week, shampooing every day and using a lot of harsh, aggressive products. The market was flooded with ineffective hair thickening products and men were trying new drug-based solutions, with marginal success. Nobody was thinking about the scalps. Nioxin was the first salon brand to propose like-type cleansers, exfoliants and anti-ageing ingredients for a youthful scalp complexion and healthier-looking hair. It represented a new hope, a new category, a whole new salon retail business.
Over the next three decades, Nioxin developed a wealth of innovative formulas to cleanse, restore and activate the scalp and hair. But the key to the brand's success was knowledge. Right from the start, the company offered research-backed education.