Joico Color Endure Shampoo 300ml

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Joico Color Endure Shampoo protects hair colour vibrancy up to 33% longer than a leading professional shampoo, and maintains over 88% of red hair colour between colour services.

Joico Color Endure Shampoo is a protective hair cleanser especially formulated for colour treated hair types.

The first stage in the highly effective Joico Color Endure Collection, this colour-maintenance shampoo works to seal in hair colour to extend the health and vibrancy of colour treated hair. It effectively cleanses hair with a gentle action, delicately rinsing away impurities whilst preserving hair colour.

Color Endure Shampoo is formulated with Joico's triple threat Multi-Spectrum Defense Complex, an infusion of Green Tea, Antioxidants and UV Protectors which fight both the physical and environmental factors that can cause fading and tonal change in colour treated hair.

Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide Complex, Joico Color Endure Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine.

Joico Color Endure Shampoo ensures that hair colour lasts for longer, whilst the hair is silky soft, manageable and stronger too with daily impurities effectively cleansed from the hair.


  • Apply to wet hair and massage into a lather.
  • Rinse thoroughly and follow with conditioner.


Water/Aqua/EAU, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Arginnamide, Tetrapeptide-29 Arginnamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7 Butyloctyl, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12 Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Polyamide-2, Limonene, Linalool, Fragrance/Parfum.

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Took a long time to receive but did get today, used tonight and love it. Hair feels very clean.

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