Joico Color Endure Violet Shampoo 300ml

This violet-hued shampoo tones and maintains blonde or grey hair by neutralising brassy or yellow tones. The formula gently cleanses hair whilst depositing violet dye upon the hair strands which then work to brighten highlighted, bleached or grey hair that has yellowed due to oxidation, making it perfect not only for correcting brassy hair but also maintaining cool, ash colours.
In stock
£10.34 Regular Price £13.70

Joico Colour Endure Violet Shampoo is a colour preserving cleanser, especially developed for blonde hair.

This colour depositing cleanser works effectively to help maintain and brighten cool blonde and grey hair tones. Joico's exclusive Multi-Spectrum Defence Complex combines Green Tea with Antioxidants and UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow.

Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide Complex, Joico Color Endure Violet Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine.

Colour Endure Violet Shampoo has a gentle cleansing action and delicately sweeps away impurities without disturbing hair colour. Hair colour appears bright, true and vibrant,without brassy or dull tones whilst the hair is left healthy, clean and glossy.


  • Apply to wet hair and lather.
  • Leave in for 1-3 minutes.
  • Rinse.
  • Follow with Joico Colour Endure Violet Conditioner.
  • Use 2-3 times a week.


Water/Aqua/EAU, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Arginnamide, Tetrapeptide-29 Arginnamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone, Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext Violet 2 (CI60730), Red 33 (CI17200).

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Brand Joico
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