Wella Professionals EIMI Shape Shift Gum 150ml

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A shape shifting revolutionary hair styling gum perfect for creating fantastical or bold and well-defined hair styles with ease. Perfect your look with Shape Shift at your side.

Wella Professionals EIMI Shape Shift Gum is an innovative molding gum designed to allow you to add incredible definition to your hairstyles with ease. Simply smooth into your hair and get styling. Scrunch, work, re-work, shape, re-shape or twist your hair into your desired style and rock your look all day long. Shape Shift Gum was formulated to provide your hair with UV protection, whilst also providing long lasting hold and definition. Keep the shape of your style perfect all day with the power of Shape Shift.


  • Suitable for both men and women,
  • Hold level 2,
  • Protects hair against UV damage,
  • Suitable for all hair types and lengths.


  • Work a generous amount between your fingers and apply to dry hair.
  • Once applied, get creating and styling.


Aqua, Alcohol Denat., Propane, Butane, Polyquaternium-11, Isobutane, Phenoxyethanol, Panthenol, Laureth-4, Parfum, Methylparaben, Cetrimonium Chloride, Caprylyl Glycol, Isopropyl Alcohol, Linalool, Hexyl Cinnamal, Geraniol, Citric Acid, Limonene, Citronellol, Alpha-Isomethyl Ionone

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