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Joico are leaders of innovation in the hair industry and have remained at the forefront of professional beauty for over 30 years.
Joico combine beauty and science to create the ultimate beauty care experience and superior performance. Their aim is to preserve and enhance the integrity of the hair with the use of cutting-edge technology that offers the ultimate ingredients to re-build and protect the hair, guaranteeing thorough, complete hair care from cuticle to cortex.
Joico believe in ‘The Art of Healthy Hair’, and produce products that you can trust to deliver fantastic performance and results.