Redken have more than 40 years experience in haircare. After discovering that hair is made predominantly from protein, Redken developed formulas using protein technology which conditions hair internally. Redken's nutritious ranges cater for both men and women, targeting the needs of every hair type. The deep penetrating formulas can transform even the driest and most damaged hair, leaving it feeling replenished and manageable.
Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products.