Wella Professionals EIMI Bold Move 150ml

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Be bold with beautifully shaped hair that can define any look with Wella Professionals EIMI Bold Move. This is an incredibly innovative styling paste, perfect for creating new looks or improving favourite hairstyles.

Create striking, bold, and defined hairstyles with the power of this styling paste that adds texture to any style. Wella Professionals EIMI Bold Move is suitable to use on all hair lengths, from long to short, which makes creating new styles or re-creating the latest hair trends a cinch. Work the paste into your hair for a sleek look, or be bold and make a statement with an edgy look. Whatever your style preference, the paste will be able to handle it. Bold Move is enriched with Brazillian Carnauba wax to ensure your styles last for longer and look awesome all day.

Tip: This replaces the now discontinued Wella Professionals Bold Move Matte Styling Paste.


  • Adds texture,
  • Suitable for all hair types and lengths,
  • Provides long-lasting hold,
  • Hold level 2,
  • Easy to shape, sculpt or re-work hairstyles.


  • Work a small amount into your hands, and apply to dry hair.
  • Scrunch, tousle, shape or define however you like.
  • Re-apply to enhance the look of your style.


Aqua, Alcohol Denat., Propane, Butane, Polyquaternium-11, Isobutane, Phenoxyethanol, Panthenol, Laureth-4, Parfum, Methylparaben, Cetrimonium Chloride, Caprylyl Glycol, Isopropyl Alcohol, Linalool, Hexyl Cinnamal, Geraniol, Citric Acid, Limonene, Citronellol, Alpha-Isomethyl Ionone

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1 Reviews

Chris H

I’ve used Bold Move for a long time after it was recommended by my hairdresser. I find it’s perfect for creating my style, with a medium hold that keeps it in place without stickiness. It’s easy to apply and I’ve found you only need to use a reasonable small amount to be effective.

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